Last week we saw some heavy hitters in the online coaching and influencer space being called out for the industry’s lack of diversity and inclusion of black entrepreneurs and entrepreneurs who are POC. Now that so many of us are more woke, it’s time we all create a more inclusive brand.

Join me for this masterclass where I’ll give you the tools and best practices you need to create an inclusive brand that is authentic, maintains your existing aesthetic while diversifying your reach, and allows you to continue to sell without being insensitive to the BLM movement.

You can expect to learn:

* Messaging triggers that are considered appropriation by black people and what you can use instead (P.S. you’ve probably used a few of these in recent email campaigns or posts)
* How to shift your brand messaging to remain relevant and continue selling without being insensitive
* Money biases that are stopping you from diversifying your marketing demographics
* Changes you can make to your digital branding practices that will create an inclusive space without taking away from your established brand aesthetic
* How to recover your brand reputation if you’ve been called out for being tone deaf in today’s climate
* Best practices for responding to being called out by POC for your posts on social media that will improve your lead interactions